When researching for our Foundations Class, Barb & I came across an interesting statistic. Everyone has probably heard it takes a minimum of 3 weeks (24 consecutive days) to build a habit. (Actually, that statistic ranges from 3 weeks to 3 months, depending upon the source.)
One statistic we had not heard was this: Do you know when people typically give up on their stated goal, resolution or target? The answer is Day 18!
If you believe it takes 3 weeks to build a habit (which I do – by the third week, whatever the goal is, it is ingrained in my pattern or behavior), then it is eye-opening to realize people STOP doing what they know will bring success just before that success is realized.
We quit about 10 yards from the finish line.
In June, Synthesis is putting together an online team of like-minded people who want to beat that 18 day jinx by forming a MasterMind Group for 19 straight days. This will be a free on-line forum where we state our goal, state our target date to realize the goal, and check in daily for reassurance, a kick in the butt or whatever we need to stay on target.
Do you have a sales goal that continues to elude you? (Making 5 cold calls a day, 3 follow up calls to current clients, etc.), a personal goal? (Lose 5 lbs in 3 weeks), a mental health goal? (Take 10 minute stretch breaks every 2 hours at work.) Whatever your goal, would you be willing to not only commit to that goal for 19 days but touch base daily to see if someone needs your support or ask for support when you need it?
We’ll begin this process with 3, 30 or 300 people – it will be online, on your time, anonymous or not. Let’s take the last half of 2010 and make it the year you set, meet and exceed your goals 19 days at a time.
After spending 25 years in sales and sales management (19 with the same company) Gary Rogoff joined Synthesis in 1998. Gary took over the management of the operations of the company and was asked, also, to direct the business growth in a more targeted manner. Gary is known for distilling all information down into three reports for 'success at a glance' - both in sales and production. His Monday morning sales meetings are legendary - he can keep the finger on the pulse of Synthesis by asking 25 people to submit 3 reports - their prospect list, their sales funnel and their next week's itinerary. Within an hour, he manages the direction of the team and ensures all prospective sales are geared to closure. This consistent leadership is a hallmark of Gary's contribution not only to Synthesis, but to clients.
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