Business Brief
Create a Positioning Statement
Positioning is the process of creating a unique identity for whatever it is you are selling. It's then using that information to target a segment of your broader market, matching (positioning) your specific product or service to that segment's wants or needs.
Sound complicated? Maybe...but it's your responsibility to figure out what it is your customer needs and wants. You use this information to determine what it is you have to offer to fulfill that need or want. What benefits do you provide? Who are your competitors? What makes you stand apart?
This Webinar offers step-by-step guidelines to create a powerful positioning statement for 2011. Manage your business growth through intentional positioning.
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Synthesis Podcasts
The Basics of Your Positioning Statement Do I Market Features or Benefits?
Worksheet
Creating a positioning statement
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