Business Brief
Fortifying Your Position
It's time to command your market share. February may be a short, dreary month; one we tend to 'get through' as we focus on pulling together year-end and trudge toward spring.
But February can be an excellent time to assess your business performance.
Are you slipping into self-defeating behavior now that the 'newness' of the year is wearing thin? Don’t do it! Take time this month to consider the type of marketing you will endorse this year. Anchor your decision to market by use, by user, by class, by quality or a combination of all.
Learn what recent studies have shown to be the #1 Marketing Strategy sure to give you 0% return on your investment. And which is the best strategy to consider when marketing your product or service.
February 2011: Focus & Magnify on fortifying what works.
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Synthesis Podcasts
Getting Out of Your Own Way Building Self-Enforcing Business Behavior
Worksheet
Overcoming Self Defeating Behavior Turning Customer Data into Analytical Marketing Fuel
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