Synthesis, Inc. - Synthesis, Inc. - Administrative Support for Creative People
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Consultants focus on strategy, the big picture, giving your business a global perspective.
Synthesis actually handles the work that results from this strategy!
Most Recent Articles & Tips
The 3 Spammers You Meet on a Blog
If you read the comments section of a blog or major news site you’ve probably seen the spammers that blatantly advertise websites showing you how to work at home or promising to help you find a millionaire partner. But there are a few more subtle approaches being used that might slip past the quick glance. Here are the three biggest types of spam comments you’ll find on blogs (using real world examples I’ve found while assisting clients with their blogs!).
The ACT! Navigation Pane
The newer versions of ACT! have a beautiful layout that resembles Outlook in many ways – there is a large block of buttons and information on the right of the screen. This is great unless you have a complicated layout that runs to the right of the screen and you are of a ‘certain age’ that doesn’t want to have the font size reduced to 8 point!
The Message Never Changes
The most frequent question we get asked at Synthesis is, “How can I grow my business?” One reason we get asked is folks know I started the business 18 years ago in a spare bedroom with a $1600.00 Compaq computer – state of the art with 40 mg of ram and hard drive! That, and a determination my business would pay its own way.
Gary and I both had corporate jobs but when I got the idea to offer ‘left-brain service to right-brain creative thinkers’, I knew the only way to begin was, well, to begin. I poured through the Yellow Pages and targeted the right-brainiest people I knew: photographers and artists.
At that time, I faxed letters of introduction, (cheaper than mail and email was not as common.) I also spread the word through family and friends; and every job I earned, I finished on-time and in- or under-budget. My first year I netted a profit of $172.86. We’ve been consistently profitable ever since through consistent, intentional growth.
New Year, New Password
This is your perennial reminder that it’s time to review and change your passwords. Going through this process is a little bit like doing your taxes. Nobody gets excited about doing it – but it still needs to be done.
First – let’s talk about the worst passwords to use. In November SplashData, a developer of password software, released the most common (and worst) passwords in 2011:
Dare to Look!
I just went through my ACT! database and deleted all folks with an ID/Status as “Suspect” who have not responded to my repeated attempts to contact them. I felt safe doing this, as those who did express some type of interest were immediately upgraded to Prospect and put in my sales funnel.
This simple process of casting the net to introduce our company and services to new markets every year has allowed us to tap into industries we never would have considered a candidate for our services! But we have learned: Nothing ventured, nothing gained, correct?
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About Synthesis
Synthesis Services
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ACT! Training
Do you have access to the #1 Contact Management Program in America but can't make it sing?
We can! We have used ACT! since its 2nd ACT! version and credit this program with growing our business exponentially over the years.
Accounting Services
Know where your money is with accurate, concise, readable reports that reflect your specific business categories and requirements.
Allow us to organize a simple yet effective financial system.
Sales & Marketing Support
Consultants are excellent at helping teams coordinate their efforts so everyone in the company is heading in the same direction.
It's the implementation of that strategy - the consistent 'doing-ness' of sales - where Synthesis provides support.