Business Brief
Anchoring Order in the Workplace
If you find yourself marketing only when you need business, you also probably find yourself experiencing that ‘feast or famine’ approach to business. Why not go for a balanced diet – eating every day! Business by itself brings enough challenges without the drama of scrambling for business when the cash flow starts crunching.
Anchoring requires us to stop for a designated period of time, get the learning curve each new client brings with him under our control, and then begin marketing again at the earliest point possible. Anchoring needs to be as deliberate as your marketing efforts.
This month we'll look at the best methods to anchor your current business and make room for future growth.
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