Synthesis, Inc. - Synthesis, Inc. - Administrative Support for Creative People

After spending 25 years in sales and sales management (19 with the same company) Gary Rogoff joined Synthesis in 1998. Gary took over the management of the operations of the company and was asked, also, to direct the business growth in a more targeted manner. Gary is known for distilling all information down into three reports for 'success at a glance' - both in sales and production. His Monday morning sales meetings are legendary - he can keep the finger on the pulse of Synthesis by asking 25 people to submit 3 reports - their prospect list, their sales funnel and their next week's itinerary. Within an hour, he manages the direction of the team and ensures all prospective sales are geared to closure. This consistent leadership is a hallmark of Gary's contribution not only to Synthesis, but to clients.

Gary manages all subcontractors for Synthesis and in 2008 determined there was a need for a Project Management system to enhance productivity. Not surprisingly, he distilled this reporting down to 3 reports: The Big Picture, what's due this week, what's overdue. Although most projects are complex, this simplicity of reporting takes the guesswork out of Synthesis productivity - for the client, the provider of the service, and Synthesis.

Gary has clients he has served since his first day at Synthesis. His services include accounting and ACT! Training. Although his role is more 'behind the scene' everyone agrees it is Gary's quiet, consistent leadership that has taken Synthesis from a home-based business to a Virtual Team with a global client base. His nickname is 'man of few words'.