Synthesis, Inc. - Synthesis, Inc. - Administrative Support for Creative People

Barbara Rogoff opened the doors of Synthesis in 1994 with one client and a great idea: give high-touch detailed service with integrity and consistency. After spending 20+ years in corporate as right-hand to three different CEOs, Barbara learned the importance of organization and keeping a sense of humor!

Building a business by organizing office space, database and financial systems, Barbara became a devout ACT! Maniac. Barbara credits this program for growing her business exponentially and now trains sales teams across the country how to increase performance by using ACT! to the max!

In 2006, Barbara introduced remote ACT! Training, which she coined: InterACT!-ing™.

Barbara holds a degree in Business Finance, with a Masters of Divinity. She offers advanced ACT! training as well as any level of training in Peachtree & QuickBooks.

After spending 25 years in sales and sales management (19 with the same company) Gary Rogoff joined Synthesis in 1998. Gary took over the management of the operations of the company and was asked, also, to direct the business growth in a more targeted manner. Gary is known for distilling all information down into three reports for 'success at a glance' - both in sales and production. His Monday morning sales meetings are legendary - he can keep the finger on the pulse of Synthesis by asking 25 people to submit 3 reports - their prospect list, their sales funnel and their next week's itinerary. Within an hour, he manages the direction of the team and ensures all prospective sales are geared to closure. This consistent leadership is a hallmark of Gary's contribution not only to Synthesis, but to clients.

Gary manages all subcontractors for Synthesis and in 2008 determined there was a need for a Project Management system to enhance productivity. Not surprisingly, he distilled this reporting down to 3 reports: The Big Picture, what's due this week, what's overdue. Although most projects are complex, this simplicity of reporting takes the guesswork out of Synthesis productivity - for the client, the provider of the service, and Synthesis.

Gary has clients he has served since his first day at Synthesis. His services include accounting and ACT! Training. Although his role is more 'behind the scene' everyone agrees it is Gary's quiet, consistent leadership that has taken Synthesis from a home-based business to a Virtual Team with a global client base. His nickname is 'man of few words'.

Kevin Elam started with Synthesis in 2002 as a subcontractor and has been our Marketing Director since 2006. Kevin has a diverse background in a wide range of industries. He's been an actor, a private school accountant, a church business manager and worked in administrative support for the University of Missouri - Kansas City and Florida Hospital. Kevin is also a Walt Disney World alumni where he entertained guests as a Kilimanjaro Safari guide and later gave high touch guest service at Disney's Grand Floridian Resort and Spa – their flagship resort. Kevin was one of four Cast Members chosen to pilot the Resort Concierge program now used at all Disney resorts.  He's also been designing websites since 1999 – and opened his own business, Goblin Cafe, in 2005.

With a keen eye for the 'wow' factor, Kevin handles all things visual for Synthesis and our clients including websites, brochures, business cards, online videos and podcasts.  A smart blend of left- and right-brain makes Kevin one of the few people in design who understands a timeline.

Here are a few of the services offered by Synthesis, Inc:

• ACT! Training (both 'Classic' ACT! and the latest version) - our specialty is one-on-one, at your office, at your computer. We also offer group training sessions, remote training: InterACT!-ing™ and offer free email and phone follow-up support for our ACT! clients every weekday from 4:00 - 6:00 PM Central Time. Call or email for a complete list of training options.

• QuickBooks Pro, Peachtree Complete - ALL VERSIONS - Our accounting services range from training you how to utilize these programs to their maximum potential, helping bring a new employee up to speed, to actually doing the work for you. Call if you would like training, or simply want someone to present you with a P&L that makes sense! Some of our clients use us as a liaison between their CPA and their management team. We speak the language of the business owner, interpreting data to help you find ways to increase your profit margin, manage job costs and improve your bottom line.

• Sales & Marketing Support - Synthesis provides support in the implementation of strategy - the consistent 'doing-ness' of sales. Often a good strategist will tell a company they need to direct - or target - their sales objectives to the best market. Their marketing efforts need to encompass direct mail, e-mail campaigns, follow-up calls and even cold-calling. We agree. For over 15 years, Synthesis has followed this same excellent advice and grown from one woman/one client to twenty five team members and 2300 active clients.

Bottom Line - We are the Left-Brain for Creative Right-Brain Thinkers! Our customers range from corporations to small business people to one-man (or woman) operations. We tailor our knowledge and abilities to your current work situation. Contact us for further information.